Two Reasons Companies Fail and How to Avoid Them By Knut Haanaes | a TED Event

“Success is a lousy teacher. It seduces us into thinking we cannot fail.” – Bill Gates

Is it possible to run a company and reinvent it at the same time?

For business strategist Knut Haanaes, the ability to innovate after becoming successful is the mark of a great organization. He shares insights on how to strike a balance between perfecting what we already know and exploring totally new ideas — and lays out how to avoid two major strategy traps.

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