Tag Archives: Employer Brand

With the growing trend of social recruiting in Corporate Nigeria, in the world of marketing there is a tendency for seeing the world in terms of brands. A corporate brand is a “name, term, design, symbol, or combination of these elements, intended to identify and differentiate a product/service offering in the minds of its customers […]

An employer brand (or company brand) is the way an organisation’s prospective applicants, candidates, and employees perceive it as an employer. It includes the sum of a company’s efforts to communicate to existing and prospective staff, what makes it a desirable place to work. While there are plenty of reasons to make LinkedIn the hub of […]

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