Companies count on many resources to make their businesses grow and thrive. While you may rely on cutting-edge technology or industry-standard practices and techniques, the most important component of your company’s success is the people you work with. The skills and talents that such employees bring to the table cannot be replaced easily and the success of your business depends on making sure you bring in the right people.

Finding the right talent makes a difference between success and mediocrity for your company. Getting the right team together takes time and hard work. Luckily, with social media, your job just got easier.

Using common social networks like Facebook, Twitter, and LinkedIn, you can easily find the person you’re looking for through your friends, friends of your friends, employees, their former co-workers, and others. You’re already part of a network – use it to find the people you need for your team.

Nowadays, looking for the right talent for your organisation can be a daunting task. Potential employees can easily do a ‘Google search’ on your company and have a feel of your company online, which is a likely pointer to the offline work environment.

Honestly, a potential employee can decipher how a company takes its offline image by the way it appears online. Hence, as an organisation, you need to foster a strong online corporate presence and brand to make your company as attractive as possible in your bid to find the talent you need – smart candidates with the valuable and unique skill sets that you require.

You need to make your company the most attractive employer that candidates can find. How will you go about this? Social recruiting can be of great help.

The above is an excerpt from my post on the iPunch column of The Punch Newspaper titled “Social Recruiting for Beginners” which was published today, January 7, 2014 both online and in print. Kindly read the online version of the post here and drop your comments. Cheers :-)

social-recruiting-for-beginners-punchng-segunakiode-january 7, 2014

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