Welcome to the SME Branding Series on The Spread Media Business Blog. Today’s post is a continuation to earlier posts in the series, read them here…

According to a recent Brand Harvest publication, “branding has become one of the most important aspects of any business. Effective branding gives you the edge and a competitive advantage.”

So by investing in branding, an SME owner is able to make a tangible difference in the way the company is perceived among its various stakeholders including employees, suppliers, customers, media, government bodies and every other influencer.

Brand Harvest came up with an SME Branding Kit which was created after years of understanding, research and in-depth interviews with people in the SME industry. The SME Branding Kit is a combination of the strategic and creative aspects that are essential for SME owners to build a strong brand.

The above is an excerpt from my latest post on The Spread Media Business Blog titled “SME Owners: 5 Essential Elements For SME Branding”. The post was published this week and I had to share with you all today. Click here to read full post… 🙂

Spreadmedia_SME Branding_Aug 2013

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