Welcome to the SME Branding Series on The Spread Media Business Blog. Today’s post is a continuation to earlier posts in the series, read them here…

We have been able to establish in earlier posts, the importance of SME owners to build their brand image from the very start while acknowledging that a brand image to an SME owner starts from the their business/brand naming process. Brand image building for SMEs cannot be over-emphasized.

As an SME owner, branding your business is an essential aspect of crafting a memorable image and fostering loyalty among your potential customers/clients. It must be noted that having a well-defined and unique brand can streamline lead generation so you can easily reach out to consumers and make them do repeat business.
Your brand is how the public will learn how to identify your company, so you must ensure that it’s memorable and recognizable.
When it comes to brand image building for SME owners, you can’t afford to make any mistakes. The slightest misstep in the business/brand naming process will negatively impact public perception of your business, and it might take years to fully recover. Below are five brand naming mistakes SME owners must avoid:

The above is an excerpt from my latest post on The Spread Media Business Blog titled “SME Owners: 5 Common Brand Naming Mistakes To Avoid”. The post was published this week and I had to share with you all today. Click here to read full post… 🙂

SpreadMedia_July 29_2013

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