The employment landscape has significantly changed by the advent of growing technology and in recent times by the advent of social media. Despite the fact that the social media is the rave of the moment, many individuals and businesses are actually struggling to identify a return on investment for using social media to job-hunt (as job seekers) or to support their recruiting efforts (as recruiters or employers).

According to a recent Harvard Business Review publication “People may go online to goof off but before long, they talk shop. Social media sites such as Twitter, LinkedIn, Facebook, YouTube, Quora, and even Pinterest can be valuable job-hunting tools.”What’s more, most job seekers still are not sure how to leverage social media in their job search.

For many job seekers, the Internet presents two very different worlds. One consists of hanging out with friends via social networking, and the other focuses on the seriousness of a job search.Having the worlds collide could result in the playful social media environment posing problems for a job search since there is a growing number of recruiters and employers that now conduct online research to determine a candidate’s eligibility.

Job seekers need to embrace the job hunting side of social media and learn how to harness them to their benefit. Shared below are a few useful job search tips to using social media to you advantage as a job seeker:

The above is an excerpt from my post on the iPunch column of The Punch Newspaper titled “Job Hunting on Social Media” which was published on July 11, 2014 both online and in print. Kindly read the online version of the post here and drop your comments. Cheers 🙂

iPunch_Job Hunting on Social Media_Segun Akiode.fw

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