In my first piece on this platform, I gave a working definition of social recruiting as “the effective use of social media networks by employers/recruiters to attract, source, engage with and hire candidates”. I also noted that social recruiting is a growing trend in human resources today and corporate Nigeria needs to wake up to its reality by joining the social recruiting train (please check online on The Punch website if you missed that part of the discuss). Today, we would take this discussion further by exploring how a social recruiting strategy can be developed by employers/recruiters.

Before employers/recruiters can actually leverage social media in their recruiting efforts, the very first thing to do is to define their social recruiting strategy. This strategy serves as a guide on how they plan to use social recruiting and it answers the question of which social media network can be useful to them. It must be understood that each social media network has its purpose and likely target audience to be reached. Once, firms understand each social media network, developing a social recruiting strategy becomes easier.

The above is an excerpt from my post on the iPunch column of The Punch Newspaper titled “Developing A Social Recruiting Strategy”  which was published earlier today both online and in print. Kindly read the online version of the post here and drop your comments. Cheers 🙂

iPunch_March 27, 2013

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