Social media has come to stay, at least, by all indications so far. And it is fast changing our ways of life, as well as how businesses are conducted. The field of human resources is not left out in this ‘subtle change’; where recruiting talents (or say quality employees) has completely gone social with social recruiting. As we take this discussion a notch higher today, I plan to introduce to you the concept of building a highly social employer brand.

Employer branding is like marketing for your corporate culture. When you hear the name of a particular brand, say XYZ Bank you immediately create a perception of the services they offer –financial services known for innovation, service delivery …You can fill in the space. Same hold for a brand like Blackberry. The key point of any brand is customer perception, more of the brand experience.

An employer brand(or company brand) is the way an organisation’s prospective applicants, candidates, and employees perceive it as an employer. It includes the sum of a company’s efforts to communicate to existing and prospective staff, what makes it a desirable place to work. Your employer brand entails the sets of employment-related messaging being pushed to the labour market to attract potential employees – saying come work for us!

The above is an excerpt from my post on the iPunch column of The Punch Newspaper titled “Crafting A Social Employer Brand” which was published earlier today both online and in print. Kindly read the online version of the post here and drop your comments. Cheers 🙂

iPunch_April 18, 2013

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