By the end of 2013, there will be more mobile devices on earth than people” – quote from a Cisco Visual Networking Index Global Mobile Data Traffic Forecast released earlier this year.

Cisco also predicts that global mobile data traffic will increase 13-fold by 2017, with more than 10 billion mobile-connected devices by then. It also believes mobile network speeds will grow by seven times what it is now.

In the study conducted by London-based Informa Telecoms and Media published inThe Punch of November 2012, Africa was tagged – the world’s fastest growing mobile market.

It stated that the number of Africa’s mobile subscriptions will reach 761 million by end of 2012, would grow to 18 per cent by the end of this year and this number will hit one  billion by 2015, making the continent, once again, the fastest growing market in the world.

The continent’s biggest mobile market, Nigeria, with 100 million subscriptions, is set to rise to 169 million. This expansion is pushed on by the continent’s robust economic growth and an increasingly competitive marketplace.

With the seismic shifting of the world population to mobile devices, human resources professionals face a stark choice. They must both adapt to changing conditions and allocate more resources toward recruiting mobile-savvy job seekers or compromise their ability to compete for talent.

Here’s a few quick statistics to give you a clearer picture: 70 per cent of job seekers use mobile devices in their job search; 81 per cent of employees use their personal mobile devices for work; 23 per cent of keyword searches that contain the word “job” come from mobile devices. It is becoming clear that mobile is the new HR frontier and the message is obvious – embrace mobile recruiting in your recruitment and talent acquisition efforts.

According to Wikipedia, “Mobile Recruiting is the act of finding job candidates actively and passively through the use of mobile career pages and internet recruiting strategies through social platforms. Mobile recruiting is a dynamic and growing industry.”

The above is an excerpt from my post on the iPunch column of The Punch Newspaper titled “A Case for Mobile Recruiting Adoption” which was published today, November 12, 2013 both online and in print. Kindly read the online version of the post here and drop your comments. Cheers :-)

iPunch-mobile-November 12

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