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29Jul 2013

Welcome to the SME Branding Series on The Spread Media Business Blog. Today’s post is a continuation to earlier posts in the series, read them here… We have been able to establish in earlier posts, the importance of SME owners to build their brand image from the very start while acknowledging that a brand image to an SME owner […]

08Jul 2013

Earlier this morning, @inspiremonday hosted me in a #tweetchat with the theme “Why You are still unemployed”, see below some of the tweets… 🙂 Good morning @segunakiode, so nice to have you here. #InspireMonday — inspiremonday.com (@inspiremonday) July 8, 2013 Q1. What are the major causes of unemployment for youths in Nigeria? @segunakiode #InspireMonday — […]

05Jul 2013

With the growing trend of social recruiting in Corporate Nigeria, in the world of marketing there is a tendency for seeing the world in terms of brands. A corporate brand is a “name, term, design, symbol, or combination of these elements, intended to identify and differentiate a product/service offering in the minds of its customers […]

28Jun 2013

An employer brand (or company brand) is the way an organisation’s prospective applicants, candidates, and employees perceive it as an employer. It includes the sum of a company’s efforts to communicate to existing and prospective staff, what makes it a desirable place to work. While there are plenty of reasons to make LinkedIn the hub of […]

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