Blogs are gaining ground as an emerging and rapidly growing social communication medium. There are over 156 million public blogs in existence, and this number is increasing by the seconds.
The word “blog” stands for ‘web log’ and it is a form of an online diary usually focused on particular topics or interests. A blog has no boundaries, as you can write about anything you like. Blogs range from personal blogs to corporate blogs, with focus on art (art blogs), photographs (photoblogs), videos (videoblogs or ‘vlogs’) and audio (podcasts).
The beauty of blogs is that anyone can set one up; so if you have an area of passion or expertise to showcase, then starting blogging about it.
Blogging has lots of benefits for businesses and for an individual’s career. If done well, blogging can boost your career prospects greatly.
“Today’s job market is so competitive that you have to do as much as possible to stand out,” says Alison Doyle, author of Internet Your Way to a New Job: How to Really Find a Job Online. She adds, “Your blog can convey more to a hiring manager than a resume.”
Starting a professional blog shows potential employers that you’re engaged in your field, eager to learn, and committed to keeping up with industry trends.
Are you thinking about starting a blog and wondering how blogging would pay off in your career? Then the following guide would be useful for you:
Blogging can raise your professional profile and impress prospective employers. Bloggers are known to blog about what they are good at, an area of expertise in their field/profession. Before long they become recognized as thought leaders in their field, this in turn impacts on the tendency to be approached by potential employers who may be on a search for their skills/expertise.
Blogging gives your career the desired edge needed to stand you out as an expert in your field. If done well, blogging can be a boon to your career. It can help you build your reputation, increase your expertise, assist you in keeping up with what’s going on in your industry, and give you a place to showcase your knowledge. And if you are blogging about your field, you will build credibility as someone who, at a minimum, has an intense interest in and passion for the field. Before long, you would become the ‘go-to-man’ in your field!
Blogging would help you have access to more experts in your field. Blogging can also make you part of a fairly select community of colleagues/fellow experts – people who will trade ideas with you, help you network, and serve as a sounding board. This can enhance your ability to have access to career opportunity that exist in your field and give you competitive advantage.
Blogging come with no cost at all. You can start blogging for FREE now. To start a blog is free, all you need basically is a blogging sites that offer free blogs for use. Top among such free blogging sites are WordPress, Blogger, TypePad etc. When you do set-up a blog, do use your name for reason of been known for your expertise. A free blog can suffice till you can set-up your own domain blog. You can me for if you need help.
Blogging has ground rules and you must abide by them for success. Some of the blogging ground rules include among others – keeping your blog professional and truthful, keep it interesting with useful information, and remember to put in the time to blog regularly. Your goal is to attract the interest of people who can help your career, right? Don’t say anything you wouldn’t want a recruiter/hiring manager to read. Abide by the ground rules and you can blog your way to career success.
While blogging isn’t for everyone, if you put in the time to do it right, it can be an immensely useful tool to build your career and reputation.
Now you know, go ahead and start your own blog as I hope to read from you soon
***This post was written for the iPunch Column of The Punch Newspaper and it was published on Friday, January 23, 2015 both online and in print.***