Every company doing business in the 21st Century without an online presence (corporate website, social media, etc.) is almost non-existing in the digital world of business. From a human resources standpoint, your company website is often the first impression for candidates, most importantly, the career page section on your corporate website. Your company’s career page could become a powerful recruiting tool if utilised to the fullest.

The career page is such a huge opportunity to show candidates exactly what you want them to see. This is the one corner of the World Wide Web where, as an employer, you have complete control over your employer brand, image, and employment-related messages. Your corporate career page will usually be the first real impression potential employees will get of you as a possible employer of choice. This page should be engaging, easy to navigate, and full of information.

The above is an excerpt from my post on the iPunch column of The Punch Newspaper titled “Maintain corporate career page on your website” which was published today, March 14, 2014 both online and in print. Kindly read the online version of the post here and drop your comments. Cheers :-)

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