About 3-years ago, I took a conscious decision to take charge of my personal brand both offline and online. And I have kept to just that ever since. Why you may ask? Please read on…

According to Wikipedia, Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. The personal branding concept suggests that success comes from ‘self-packaging’.

Tom Peters confirmed the concept of a personal brand, when he wrote a post titled “The Brand Called You” for FastCompany.Com in August 1997. He went ahead to posit that “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.”

We live in a brand new world of perception! You decide what others and most especially what Google would say about you. How you are perceived as an individual goes to affect your career as well as the type of job you get. Hence, the need to take this post to heart.

In order for you to take charge of your personal brand (both offline and online), take note of the following useful tips:

The above is an excerpt from my post on SocialMeep.Com titled “3 Important Steps On How To Take Charge Of Your Personal Brand”. The post was published last week and I had to share with you all today. Click here to read full post…

 

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